As CEO of Ferrazzi Greenlight, Rob Whitfield has spent more than 20 years in consulting with the specific intent of helping clients deliver a return on investment from behavior change in the workplace.

A magnetic speaker and storyteller with a self-deprecating sense of humor, Rob is able to connect people to ideas and inspire them to think differently, and critically, hold them accountable to taking action that will lead to new behaviors and results.

Rob’s experience of igniting and driving to sustainable transformation in organizations across the world delivers practical advice that can drive to human behavior change in complex strategic, technology, and process environments, in sectors as diverse as manufacturing, entertainment, telecoms and media, retail, transport, education, central and local government, energy, natural resources, gaming, consulting, and fashion clothing.

Rob’s passion is to help individuals, teams, and organizations reach their highest goals, and he brings his invaluable experience to bear in shaping the vision and strategy of the firm.